White House…

 
 

White House tailors black health care pitch

 
President Barack Obama tends to skim lightly over the details of his health care law in speeches.
But his administration has a far more specific pitch to black and Hispanic audiences.

The message: Blacks and Hispanics, among whom uninsured rates are significantly higher than among whites, stand to benefit disproportionately under the health law, gaining access to free preventive care and other services that will help reduce existing health care disparities. The sustained outreach from the White House aims to make voters eligible for new benefits aware of them and how to get them.

Obama’s staff has invited groups of black journalists and publishers to the White House for health care briefings with senior officials and conducted traveling policy road shows in black and Hispanic neighborhoods across the country. On the day the Supreme Court upheld Obama’s health law, senior adviser Valerie Jarrett held an on-background conference call for black reporters.

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